October is Breast Cancer Awareness Month, but at WIIT, we believe women’s health deserves attention every day of the year.
Our #MoreThanPink campaign is a reminder that health is holistic:
physical, mental, emotional, and spiritual. Too often, women put everyone else first, leaving little time for their own well-being. This Pinktober, we’re turning that narrative around.
OUR PLEDGE
“This October and beyond, I choose not only to wear pink, but to honour it, by caring for my whole self: body, mind, and spirit, and encouraging every woman I know to do the same.”
WHY IT MATTERS
Between caregiving, career demands, and daily pressures, many women ignore signs of burnout, skip medical check-ups, or normalize fatigue and stress. Neglected health doesn’t just affect us but it also impacts families, workplaces, and communities.
HOW TECHNOLOGY CAN HELP
From mobile apps that track our cycles and sleep to reminders for hydration and movement, technology gives us tools to manage our health better. Start small by scheduling your annual check-ups, use reminders wisely, and let tech support your peace, not steal it.
JOIN THE MOVEMENT
This month, WIIT invites you to pause, reflect, and commit to your own wellness journey. Share your Pinktober pledge on social media using #WIITMoreThanPink
#IITPSA #WIIT